Google Local Services Setup

Google Local Services Onboarding

Everything we need to launch your Local Services Ads campaign and earn the Google Guaranteed badge — billing, insurance, background checks, budget, providers, and GBP access.

Google Guaranteed

Encrypted intake

Setup within 7 days

Practice details

Who this Google Local setup is for.

Practice name

Website

Primary contact

Contact email

Contact phone

Practice address

Service area ZIP codes

Comma-separated ZIPs Google should show your ads in.

General liability insurance

Required for the Google Guaranteed badge. Minimum $250,000 coverage for dentists.

Insurance carrier

Policy number

Coverage amount

Expiration date

Certificate of insurance

Click to upload or drag and drop

PDF or image, up to 20MB

Or paste a link (Dropbox / Google Drive) below.

Certificate link (optional)

Upload the PDF above, or paste an external link.

Background check

Google partners with Evident to run background checks on the business and every provider.

Email used for Google Local Services / Evident

This must match the email tied to your Google Local Services account.

Business owner full name

Business owner email

Providers requiring background checks

Every provider who works directly with patients must pass a check.

Full name

Bidding & budget

How aggressively should we bid, and what services should we advertise?

Weekly budget

Google Local bills weekly, per lead.

Bid strategy

Services to advertise

Notes

Featured professionals

Every provider who will appear on your Google Local profile. Add one entry per doctor / hygienist.

Full name

Job type

National Provider Identifier (NPI)

License type

License number

Professional liability insurance link

Headshot link

Business owner / senior partner

Feature on Google profile

Education (school)

Degree

Year graduated

Residency (optional)

Residency year completed

Fellowship (optional)

Fellowship year completed

Google Business Profile

We need manager access to your GBP to link it to Local Services.

Business name (as shown on Google)

Primary category

Google Business Profile URL

Manager email granted access

In Google Business Profile → Users, add this email as a Manager.

Notes

You'll get a confirmation ID once your intake is saved.